Ari Pearl’s PPG Development has submitted plans for a 25-story office tower in Hallandale Beach, positioned opposite its Shell Bay development. Shell Bay features an upscale country club with a golf course, luxury residences, a hotel, and premium condos still being built. PPG Development intends to relocate its headquarters to this new tower from its current spot within Shell Bay.
Pearl describes the project as a unique Class A office building, unmatched in South Florida for its extensive amenities. Located at 1800 E. Hallandale Beach Blvd. on a 14-acre plot, the tower will offer 235,664 square feet of office space, 10,862 square feet of retail, and 885 parking spaces. Its indoor perks will span 18,851 square feet and include a pool, spa, cold plunge, gym, sauna, steam room, massage area, sports lounge, lockers, collaborative workspaces, and a playroom for kids. Outside, tenants can enjoy padel ball, pickleball, a jogging path, and a lounge area.
This mix of residential-style features sets it apart from most South Florida office towers, which typically lack such offerings unless paired with condos or hotels. Pearl notes that companies expanding in the region increasingly seek top-tier offices with extras that go beyond standard Class A designs, catering to a lifestyle where convenience is key.
Designed by Miami’s Kobi Karp Architecture, the tower’s floor sizes will range from 19,120 to 20,125 square feet. Pearl has enlisted Cushman & Wakefield to promote the office space, with marketing set to begin within 30 to 60 days, aiming for a groundbreaking in six months. This would mark Broward County’s only significant office project outside downtown Fort Lauderdale currently underway.
Pearl praises the site’s prime location, nestled between two major airports, near Aventura’s Brightline station, off I-95, and close to hotspots like Gulfstream Park, Aventura Mall, and Bal Harbour Shops. He points to the growing number of affluent residents in nearby areas like Sunny Isles Beach and Bal Harbour, where Class A office space is scarce. With global firms—think private equity, banks, and tech—flocking to South Florida, Pearl is confident the right tenants will fill the building, though he’s keeping rental rates under wraps for now.
The project, valued at $140 million per the city’s development list, awaits a city hearing. PPG Development, via PPG 1800 HBB Owner LLC, bought the land for $13.95 million in 2023.
Source: SFBJ
